Beyond films and series: the Brazilian animation ecosystem
When people talk about Brazilian animation, they often think first of the films and series that make it to the screen. Yet there is a far wider ecosystem behind them: production companies, studios, artists, filmmakers, service providers and businesses that also work across games, advertising, immersive experiences, education, licensing, technology and different content formats.
A new space on Futuro Geek with ABRANIMA
From now on, that broader world will have a dedicated place on Futuro Geek, through a partnership with ABRANIMA – the Brazilian Association of Animation Companies.
The aim is to bring audiences closer to the people making animation in Brazil today-and to underline that talking about Brazilian animation means more than discussing productions and characters. It is also about creativity, technology, intellectual property, job creation, the market and the creative economy.
And there is a lot to share.
What the 2024–2025 Mapping of Animation in Brazil shows
The latest Mapping of Animation in Brazil, carried out between 2024 and 2025, heard from 466 professionals and companies and portrays a sector that is varied and connected to multiple fields. Among those who responded, 24% also work with games, for instance, and the production chain spans activities from development and pre-production to production, post-production, training, licensing and distribution.
Brazilian animation is also already crossing borders. According to the study, 46% of the companies surveyed export content or services and 40% carry out international co-productions. The report itself highlights internationalisation, strengthening intellectual properties, and expanding distribution and commercialisation channels as strategic routes for the sector’s growth.
An animation industry made across many Brazils-this is the landscape in which ABRANIMA operates.
ABRANIMA across the country
The association works on institutional representation for the animation industry, on strengthening and connecting the sector, on promoting Brazilian animation at home and abroad, and on the sustainable development of its production chain.
One point is especially central to this work: Brazilian animation is not concentrated in a single area.
Today, ABRANIMA brings together more than 70 member companies and has a presence across the country’s five regions. These are companies of different sizes and business models, working in service provision, content production, the development of intellectual properties, children’s content, licensing, transmedia and other fronts that help reveal the scale and diversity of this industry.
That diversity also shapes the association’s current leadership, elected through to December 2027. Beyond widening animation’s institutional representation, the new board has been focused on strengthening links between companies and regions, expanding opportunities for members, and building new bridges for Brazilian animation’s presence in both national and international markets.
The conversations we will bring to Futuro Geek
This is exactly where the partnership begins.
Rather than only talking about Brazilian animation, we want to create a space where the people building this industry can tell their own stories, share experiences and put the topics transforming the sector up for discussion.
Starting with this first publication, ABRANIMA members will appear periodically on Futuro Geek to present projects, creative processes, technologies and different production experiences from across Brazil.
We also want to explore the questions at the heart of this industry: how is a Brazilian intellectual property born and developed? How do our animations reach other countries? How do international co-productions work? Where are the new markets? What are new technologies changing in production processes? And what are the challenges in turning good ideas into sustainable businesses?
There are also important structural issues ahead. The Mapping itself points to bottlenecks linked to funding, distribution, company scalability and access to markets, while also identifying opportunities in internationalisation, games, new technologies and the expansion of Brazilian intellectual properties.
These are discussions that matter to people who work with animation-but not only to them.
Because animation is not just a genre, a technique or children’s entertainment.
Animation is audiovisual. It is art. It is technology. It is intellectual property. It is work. It is business. It is the creative economy!
And there is a Brazilian animation scene-diverse, spread across the country and increasingly connected to the world-that deserves to be better known.
From here on, some of those stories will be told here too.
Welcome to Brazilian animation.
Camila Nunes
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