Luffu Link: Fitbit’s creators return with a connected bracelet

Fitbit’s creators are returning to the connected bracelet market. After introducing the Luffu app, they have announced the Luffu Link bracelet, which combines health tracking, a note-taking tool and safety features.

Before it became a Google brand, Fitbit was an independent start-up. The Mountain View company acquired the business for $2.1 billion in 2021. Its co-founders, James Park and Eric Friedman, left Google in 2024 and went on to establish a new company called Luffu. Initially, Luffu only offered an AI-powered health-monitoring service. It is now also positioning itself as a direct rival to Fitbit and Google in the connected bracelet market.

Luffu Link joins screen-free connected bracelet market

Luffu, the company founded by Fitbit’s co-founders, has now unveiled the Luffu Link bracelet. Like Whoop bands and the Fitbit Air, this new device does not feature a screen. However, it moves away from the overtly sporty styling adopted by its rivals.

Alongside health and wellbeing features, including physical activity, step, sleep, heart-rate and heart-rate-variability tracking, the Luffu Link also includes AI assistant capabilities and safety tools.

GPS features to reassure loved ones

The Luffu bracelet includes GPS and LTE connectivity. For safety, it offers a feature that lets users request help from their contacts by pressing a button if something goes wrong. Another option enables them to share their location with loved ones and reassure them through notifications.

Voice notes and Luffu app integration

The Luffu Link also has a microphone, allowing the wearer to interact with the bracelet by voice. When synchronised with the Luffu app, this feature can record notes relating to health, medication or tasks that need completing.

Compatible with Android and iOS, the product offers battery life of 5 hours and is water-resistant to a depth of 50 metres. It has been announced at a price of $299.99 in the United States. Luffu Link’s creators plan to bring the new bracelet to market in early 2027. It is also worth noting that the bracelet operates with a subscription offered through the Luffu app.