Google unveils Ask Google with the new Gemini 3.5 search bar

Google has unveiled a new version of the search bar for its well-known engine: Ask Google. From now on, it is powered by Gemini 3.5, promising more accurate, AI-boosted answers.

In many countries (though not in France), artificial intelligence has already carved out a place inside Google Search. The Mountain View company now wants to refine the experience further, with a search bar driven by its latest model, Gemini 3.5.

Ask Google with Gemini 3.5: a more natural way to search

The Gemini search bar is designed to let people search in a more conversational way, by asking Google full questions rather than typing a handful of keywords. The aim is to return information that is highly specific and tailored to the request.

Liz Reid, presenting these changes, gives an example of a complete query: “I want to find a new hobby and I was thinking of trying pottery. What’s the easiest method to learn? Can you recommend classes near me on Thursday evenings or at the weekend?” Google would gather the requested information and then surface a list of recommendations.

Multimodal search: questions plus images

Search is also meant to be smarter and multimodal, including images. For instance, you can use photos of dresses alongside a request to find clothes in the same style, and Google will do the rest.

Contextual conversations inside the search bar

It is now also possible to continue with contextual, back-and-forth conversations via the search bar. A first prompt could be: “What exercises can help me feel better when I’m sitting for a good part of the day?”, followed by: “How many times a week should I do these exercises? Find me classes nearby.” Simple and convenient.

Google makes Search smarter - even if it changes our habits

That is not all: the search bar can also run continuously to alert you in real time about specific topics, such as the stock market, buying concert tickets, or even looking for flats. You ask, and Google will scour the web 24/7, then notify you if a property that matches your criteria becomes available. It fundamentally alters how we use Google - and arguably the internet more broadly.

In short, Search is being repositioned as more intuitive and more natural. The era of keywords and SEO feels a long way behind. It also raises questions about what comes next for the media with a model like this: what safeguards will stop the press being replaced entirely by soulless AI-generated answers?

This new search bar is already available in the United States. In France, the Gemini bar has not been rolled out, and it would be surprising if this new Gemini 3.5-based version arrived any time soon.